The ReDAM project, which aims to bring out-of-home TV and video audience measurement to the Czech market, is progressing according to plan. According to ATO’s Managing Director, Michal Jordan, the official launch is still scheduled for January 2026. The Association of Television Organizations (ATO) is in the final preparation phase of the ReDAM project, which ... Continue reading
iNTERVIEW WITH Jan Maxa, head of the streaming platform prima+ about media market development as well as about the prima+ strategy.
Orlando Wood share his views on the enduring principles of effective advertising and how brands can rediscover the creativity that fuels long-term growth.
Nova group’s Programming Director, Silvia Majeská, believes that the autumn lineup is strong and will find its audience.
TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. The increase will not be as significant as last year.
With this fall's programming lineup, Prima wants to move toward more aspirational content. According to Marek Singer, they want to surprise viewers a little.
Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.
TV Nova is completing the transition of customers from O2 TV to Oneplay. Nova CEO Daniel Grunt describes situation in an interview with e15.
The streaming service prima+ is celebrating more than 2 years on the market and, according to Marek Singer, head of the Prima group, is in its "imaginary half-time."
Didier Stoessel of PPF will soon be one of the two heads of the entire group. In an interview with CNBC, he described his future plans for Nova and other stations.
Aneta Kožuszniková, who helped create the ESG strategy for Nova TV, spoke about green filming and sustainability.
The CME media group, which includes the TV Nova, continues its digital transformation and is gradually changing the composition of its revenues.
