NAGRAVISION LAUNCHES AI-POWERED ANTI-PIRACY PLATFORM AS STREAMING THREATS INTENSIFY
Nagravision has unveiled NAGRA Venturi, a new intelligence-led streaming security platform designed to help broadcasters, streaming services and rights holders combat increasingly sophisticated piracy operations.
The new offering brings together the company’s existing streaming security technologies under a single framework that uses data analytics and artificial intelligence to identify, prioritise and disrupt piracy activity in real time.
The launch comes as piracy operations become more automated and increasingly AI-assisted, enabling illegal streaming services to scale rapidly and target high-value live events, particularly sports rights.
Nagravision says NAGRA Venturi moves anti-piracy efforts away from fragmented tools and reactive enforcement towards a coordinated intelligence-led approach. The platform aggregates data from across the streaming ecosystem to provide a real-time view of piracy activity and identify the threats with the greatest commercial impact.
“With AI in the hands of pirates, the market has reached an inflection point,” said Morten Solbakken, EVP and COO at Nagravision. “As piracy becomes faster, more automated, and increasingly intelligent, the industry needs a new approach. NAGRA Venturi is built to fight AI with AI, giving operators and rights holders the ability to move faster and with greater precision.”
The platform is built around three core principles: clarity, focus and impact. Nagravision says the system combines intelligence from multiple sources into a single operational view, prioritises high-value threats during critical events such as live sports broadcasts, and measures anti-piracy activity against business outcomes including revenue protection and audience retention.
A key component of the new offering is NEXUS, Nagravision’s Anti-Piracy Center, which provides managed monitoring, intelligence gathering, investigation and enforcement services. The company says its wider visibility across the piracy ecosystem allows it to identify infrastructure and content leaks that individual operators may be unable to detect on their own.
The launch builds on Nagravision’s established portfolio of content protection technologies, including forensic watermarking and multi-DRM solutions, which remain available as standalone products within the Venturi portfolio.
“For more than 30 years, Nagravision has protected the world’s most valuable content,” added Solbakken. “Built on that heritage – and informed by decades of front-line anti-piracy intelligence – NAGRA Venturi moves content protection from a reactive, tool-based model to a proactive, intelligence-led one designed for today’s piracy landscape.”
The announcement reflects a broader industry trend towards the use of AI-powered security tools as broadcasters and rights holders face increasing pressure to protect premium content, particularly live sports, from organised piracy networks.
Source: broadbandtvnews.com
