MULTICHOICE LAUNCHES NEW CAMPAIGN TO COMBAT SIGNAL PIRACY

MultiChoice Zimbabwe has launched a new campaign, DStv ZIMnandi, aimed at curbing cross-border signal piracy and encouraging viewers to switch to locally licensed subscriptions.

Unveiled in Bulawayo, the campaign carries the slogan “Keep it simple, keep it legal. DStv ZIMnandi.” It targets Zimbabwean households using South African DStv accounts — a practice the company says breaches copyright and undermines the domestic broadcasting sector.

As part of the initiative, MultiChoice is offering incentives for customers to migrate to legal Zimbabwean accounts, including a waiver of reconnection fees and expanded payment options through local agents, banks and mobile money platforms such as EcoCash and Mukuru.

The operator says subscribing locally helps fund national content creation and supports Zimbabwe’s television ecosystem by ensuring revenues stay within the country.

DStv ZIMnandi is being rolled out as a multi-channel media campaign, with radio, outdoor and digital promotion across Zimbabwe.

The move forms part of a wider anti-piracy push across southern Africa as MultiChoice seeks to protect its subscription base and clamp down on unauthorised account sharing and illegal IPTV services.

Source: broadbandtvnews.com