The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.
The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th - 12th May 2023.
For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain.
The European VOD Coalition has issued a statement on the recently announced EU Commission Recommendation on Piracy of Live Content and ahead of its publication.
CULT MEPs drafted their amendments to the European Parliament's own initiative AVMSD implementation report.
Representatives of the APA, ASAF, TV Nova and FTV Prima signed a Memorandum on further joint action following the implementation of the European Audiovisual Services Directive.
Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of Innovation Day conference.
Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.
New shows in the autumn schedule of TV Prima's main channel should contribute to a further increase in the Prima Group's share of the TV market, believes CEO Marek Singer.
eGrp campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.
