The trade association bringing together the most prominent commercial broadcasters is celebrating six years of existence. Following the organizational changes of one of its members, TV Nova, Jan Vlček was replaced by Klára Brachtlová, Chief External Affairs of the media group CME, in the board of directors and as president. The change is effective as of 30 March 2023.
ScreenVoice TALKS, the autumn conference organised by the Association of Commercial Television on the occasion of World Television Day, focused on the topic of attention in advertising. Czech edition of the Track the Success research compared the effectiveness of advertising spots on television, BVOD and on the online platforms YouTube and Facebook.
TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds.
This spring marked the fifth anniversary of the founding of the Association of Commercial Television Stations, whose founding members are the Nova, Prima and Óčko television groups.
TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing.
The Association of Commercial Television Broadcasters has now completed its second year of operation, during which it continued to develop its strategic activities in the fields of marketing and legislation.
In its first year of existence, the Association of Commercial Television Stations set itself two main objectives.
Media operators and advertising agencies associated in professional associations jointly support the amendment to the Medicines Act, which will be voted on Friday in the plenary session of the Chamber of Deputies and which proposes to repeal the latest amendment to the law on advertising regulation.
The Association of Commercial Television Broadcasters (AKTV), which brings together the leading commercial television broadcasters in the Czech Republic, has become a new associate memberof egta.
