Nova Group plans to integrate advertising across linear TV and Oneplay, restrict ad skipping in catch-up viewing from November 2026, and launch an ad-supported Oneplay tier in early 2027. The changes are expected to add about 5% more GRPs.
Klára Brachtlová has succeeded Marek Singer as president of the Association of Commercial Television, while Aleš Pýcha joins its board representing Prima. Jana Břeská will replace longtime Executive Director Marie Fianová from November.
Prima plans an all-celebrity fourth series of The Traitors and aims to grow prima+ to one million subscribers, highlighting the platform’s stronger appeal among under-40 audiences than linear television.
Nova will raise advertising prices on its free-to-air channels by 12% in 2027 and pay-TV rates by 5–10%. From November 2026, it will limit ad-skipping on IPTV catch-up services and develop products combining linear TV and Oneplay advertising.
Media Club will raise 2027 prices by 14% for TV ads, 3% for national radio spots and 10% for premium online video and CTV. It will add a 19:30–21:30 “super prime time” slot and shift its main TV target audience to ages 19–69.
Prima recorded its strongest monthly audience figures of the year in September, with its flagship channel reaching an 11% all-day share and 12.7% in prime time among viewers aged 15+. Kriminálka Slapy: Pod hladinou 2 was its most-watched programme, attracting 803,000 viewers.
Docent’s third series was September’s top-rated programme, with its 20 September episode drawing 1.6 million viewers aged 15 and over. Czech Television led all-day viewing among adults, while Nova Group topped prime time and younger demographics.
The Creative Europe MEDIA programme will celebrate its 35th anniversary in 2026. Since its inception in 1991, it has played a key role in the development of the European film and audiovisual industry.
According to an Ipsos survey carried out for the Advertising Council, the majority of Czechs believe that advertising does not have a significant impact on the amount of alcohol consumed.
In an interview with MediaGuru.cz, TV Nova CEO Daniel Grunt also discusses the current position of the Oneplay service and its near-term development.
Omnicom Media’s pilot project in the Czech Republic measures viewers’ real-world attention to television and video advertising.
TV Nova's autumn schedule, launching the week of August 31, will feature the return of older episodes of "Ordinace v růžové zahradě" and new series "Boží plán" and "Muži v letu," reflecting audience preferences and aiming to enhance viewer engagement across linear TV and Oneplay.
