INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS

O televizní reklamu je v druhé polovině roku vysoký zájem, potvrzuje generální ředitel televizní skupiny Nova Jan Vlček.

TV ADS INSPIRE INVESTMENT INTEREST

In a new Cornell study, published Aug. 10 in Management Science, researchers show that advertising is one of the most noteworthy influences behind retail stock investing.

LINEAR TV CONSUMPTION REMAINS ABOVE PRE-PANDEMIC LEVELS

Linear television consumption and daily intervention have fallen from record levels during the pandemic, but remain above pre-covid levels. Linear content is still essential, but investments do not reflect this trend.

PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP

According to Nielsen Admosphere's AdIntel monitoring, the volume of television advertising reached its highest level in May. The initial caution of clients is disappearing and the television advertising fall could be strong, suggest estimates of developments in the television market.

GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

The volume of television advertising on Czech tv screens increased by a quarter year-on-year in total (+ 25% compared to 05/2020, expressed in the number of delivered advertising GRPs). The data refers to the volume of GRP delivered through TV spots and sponsorship.

PANDEMIC HAS CHANGED VIEWING BEHAVIOUR

Nicole A. Berbel, director of distribution at ProSiebenSat.1, said, that the actual way of watching television varies dramatically with age. "Nevertheless, the numbers show that in the target group of young people, 112 minutes fall on the TV screen, while watching on smartphones takes only about 50 minutes." Susanne Aigner of Discovery rejected that linear television and online services compete.

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The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS

There is high demand from e-commerce and retail advertisers as well as food & beverage producers. The interest in TV advertising is strong, confirms Jan Vlček, CEO of Nova. The TV Nova group has been reporting a growth in demand for TV advertising since this spring and the interest has ...
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