ADVERTISING OUT OF CV-19

What are the benefits, short and long term, of remaining on air during and out of CV-19? What considerations or adjustments that need to be made to brand advertising out of CV-19? What media channels to cut and what media channels to keep out of CV-19? Find the answers in the article.

COMMERCIAL TVs AIRED 25 HOURS OF EDUCATIONAL SPOTS FOR FREE

Commercial TVs Nova and Prima participated in educational activities relating to the ongoing COVID-19 pandemic. In addition to tens of hours of their own news and journalistic content and new public awareness programmes launched, commercial broadcasters supported the official educational campaign of the Ministry of Health focused on prevention of the coronavirus infection and provided the Ministry with ad space for free.

TV BRINGS THE BEST RETURN ON INVESTMENT

The Finnish study proves that Total TV has the best total performance and is the best media channel to drive incremental sales over a long period. Each euro invested in Total TV generates 17 euros of total turnover

IF YOU’RE IN MARKETING, NOW IS A TIME TO SPEND

In a recession, brands go bankrupt and disappear. Other brands, run by poorly trained marketers or those without the support of their executive board will cut their advertising spend. Those marketers that maintain their spend or even increase it will survive the tough times a little better and then grab huge increases in market share when the recession ends.

THE VALUE OF TV IN THE TIME OF CORONAVIRUS

TV is and always has been a social glue. It brings us together. It comforts and connects. It also lets us escape. It is a faint professional silver lining at the moment.

TV RATING HAS INCREASED BY 45 MINUTES PER DAY

Since 10 March when the Government prohibited all cultural, sports and social events attended by more than 100 people due to the coronavirus pandemic and declared that schools would be closed starting from the following day, the Czech data has shown a rapid growth in daily TV rating.

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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News

WHAT PEOPLEMETERS SAY

TV rating, which is measured electronically using so called peoplemeters in the Czech Republic, celebrates its 23rd anniversary today. This method started to be applied in 1997. Since that time, it has been subject to a number of changes and it ranks among the most advanced methods across the globe ...
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FOUR COVID-19 MARKETING TRENDS: NAVIGATING WHAT’S NEXT

As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January. WARC’s Anna Hamill highlights some key trends. Staring down the barrel of what is certain to be a severe economic recession, marketers are now ...
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PETER FIELD: BRANDS HAVE TO INVEST DESPITE THE CRISIS, OTHERWISE THEY WILL GO WEAK

Investment advantages grow faster in recession, says the expert Peter Field based on experience gained in the previous crisis in 2008/2009. In recession, brands should not cancel their investments in communication and should predominantly focus on brand building rather than short-time activation. This is one of the recommendations given to ...
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