ABOUT US

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic. The founding members of the Association are the Nova, Prima and Óčko television networks.

The Association of Commercial Television:

Initiates the making of laws relevant for commercial television broadcasting and in this respect is a partner and a consultation hub in relation to government authorities.

Actively oversees the observance of copyrights that apply to television broadcasters.

Defends and promotes the shared interests of its members in the fields of commercial television broadcasting, protection of personal data and self-regulation with regard to commercial messages.

Participates actively in setting up an operational self-regulatory or co-regulatory system in the key areas that influence television broadcasting on the territory of the Czech Republic and the European Union.

Educates, develops and cultivates the Czech television market through research and shared communication activities.

Articles of Association

MEMBERS

NOVA
TV Nova s.r.o.
nova.cz

PRIMA
FTV Prima s.r.o.
iprima.cz

ÓČKO
Stanice O a.s.
ocko.tv

TV LEADS THE MEDIA MARKET

  • Offers unrivalled reach across target groups
  • Can generate a quick response
  • Ensures a high return on investment
  • Delivers top quality video content
  • TV is a key to the long-term success of the brand
  • TV is trustworthy
  • TV creates strong emotions
  • TV provides a safe environment for brand communication
  • TV inspires and keeps up with the digital age
  • TV covers all topics and genres

TV RATING

PARTNERS AND COOPERATION

ATVS

ATVS
atvs.sk

The Global TV Group

The Global TV Group
theglobaltvgroup.com

THE WORLD TV DAY

In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”

The promotion of The World TV Day is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes. Last years themes were for example:

NEWS

ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS
20. 9. 2022

All monitored media types showed year-on-year growth in monitored media investment in this year’s eighth month. To date, advertising investment in media is up 12 per cent on last year. In the first eight months of this year, monitored advertising investment in media has increased by 12 per cent year-on-year. Television is the strongest by… Continue reading ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS

The post ADVERTISING INVESTMENT IN MEDIA HOLDS DOUBLE-DIGIT GROWTH FOR EIGHT MONTHS appeared first on ScreenVoice.cz –- The Power of Total Video.

AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS
13. 9. 2022

Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made. Since June, the Prima TV group has restricted the possibilities for skipping ads… Continue reading AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS

The post AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS appeared first on ScreenVoice.cz –- The Power of Total Video.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022
31. 8. 2022

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2022. The jury members are: Nicole Agudo Berbel, ProSiebenSat.1 Robert Briel, Broadband TV… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022

The post HBBTV UNVEILS JURY FOR HBBTV AWARDS 2022 appeared first on ScreenVoice.cz –- The Power of Total Video.

PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME
29. 8. 2022

New shows in the autumn schedule of TV Prima’s main channel should contribute to a further increase in the Prima Group’s share of the TV market, believes CEO Marek Singer. Three new prime-time series or a new entertainment show will appear on the Prima Group’s main channel this autumn. Among the new series, there is… Continue reading PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME

The post PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME appeared first on ScreenVoice.cz –- The Power of Total Video.

SCREENVOICE

The ScreenVoice brand and its webiste was launched in 2021 as a response to the dynamic evolution of the world of television, video and advertising. Brand aim is to shield the activities of AKTV towards professionals working in media, advertising and marketing, as well as to the public interested in this topics.

DID YOU KNOW