TV VIEWING WAS THE HIGHEST IN 24 YEARS OF MEASURING LAST YEAR

In 2020, viewers spent record time watching TV in the 24-year history of people-meter measuring. In the 15+ group, TV was watched nearly four hours a day (3 hours and 59 minutes). From January to December, the average time spent watching TV increased by 43 minutes (to 4 hours and 47 minutes).

WHY GETTING ON TV IS YOUR BEST MARKETING BET FOR 2021

How’s your TV watch time been? Don’t sugarcoat it - you know it’s been more than usual. With nothing to go out and do and all the reasons in the world to stay home, our TVs have kept us more engaged than ever. As entrepreneurs are constantly looking for opportunities in the midst of confusion and crazy times, some have been taking full advantage of the surge in TV watch hours.

TV DELIVERED COMPARABLE GRPS LAST YEAR

Although the pandemic has affected the volume of TV advertising GRPs namely in spring, in total, TV delivered GRPs comparable to the previous year. The aggregate number of TV ad GRPs delivered by TV companies last year achieved a level nearly comparable to the previous year. Given the coronavirus pandemic, it is a good result. Based on the Nielsen Admosphere data.

WHAT WILL TV LOOK LIKE IN 2021?

In 2020, television cemented its role as the arbiter of the national mood. Will that mood turn to hope in 2021?It’s impossible to look forward at the state of the media and entertainment media industry without taking a glance backward at the past year. It’s been a year of stops, starts, overhauls and renovations. But also hope.

ANALYSIS: THE STATE OF THE TV ADVERTISING MARKET IN 2020 IN USA AND GREAT BRITAIN

Advertising giant GroupM in newly published research about the state of the advertising market in 2020 in USA and Great Britain: The figures are surprisingly good given that the advertising industry more or less shut down in March, with commercials production more or less halted as the pandemic took hold and returning to almost normal in September and October with tech firms leading the charge.

RECORD TV RATING IN OCTOBER

The Covid-19 pandemic confirmed the role of TV as a significant source of information and entertainment. In terms of TV viewing, October 2020 has been the strongest of all months of October since the start of people meter measuring in 1997. The daily ATS in the TG15+ accounted for 4 hours and 18 minutes (35 minutes more compared to the average values for the same month in the last three years).

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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TV VIEWING WAS THE HIGHEST IN 24 YEARS OF MEASURING LAST YEAR

The average daily time spent watching TV increased to nearly four hours last year; time-shifted viewing doubled year on year. In 2020, viewers spent record time watching TV in the 24-year history of people-meter measuring. In the 15+ group, TV was watched nearly four hours a day (3 hours and ...
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NOVA, SEZNAM AND PRIMA ARE THE STRONGEST CZECH MEDIA BY SALES

We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019. The Nova TV group, the Seznam.cz internet company and the Prima TV group were the three strongest media on the Czech market by sales in 2019. In that ...
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DON’T STOP ME NOW: WHY BRANDS SHOULD CONTINUE TO MAKE THEIR VOICE HEARD

It’s as tough a time as it’s ever been for businesses, and marketing budgets are under extreme pressure, but going dark is a false economy, says Kantar’s Mark Inskip. The latest IPA Bellwether report shows that businesses are cutting marketing budgets as a direct consequence of Covid-19 and Brexit. One ...
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