VIEWERS ENJOY, VALUE ADS VIEWED ON A TV MORE THAN ANY OTHER DEVICE

The Samsung Ads Europe study found that more than half (56%) of adults in the EU are willing to watch TV commercials, and the data showed that smart TV owners in those countries have a more positive attitude towards TV commercials than other devices. At least twice as often, they consider them to be better, more entertaining, and more engaging than ads on other devices in the home.

WORLD TELEVISION DAY CELEBRATES TELEVISION EVERYDAY, EVERYWHERE

TV companies around the world celebrate World Television Day on 21 November.

WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?

The TV Key Facts report assembles trends, research and data to provide a local and global view of the future of the media and advertising industry.

DIRECT-TO-CONSUMER BRANDS AROUND THE WORLD EMBRACE TV

As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across.

INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS

O televizní reklamu je v druhé polovině roku vysoký zájem, potvrzuje generální ředitel televizní skupiny Nova Jan Vlček.

TV ADS INSPIRE INVESTMENT INTEREST

In a new Cornell study, published Aug. 10 in Management Science, researchers show that advertising is one of the most noteworthy influences behind retail stock investing.

About us

The Association of Commercial Television (AKTV) was formed in 2017 as an association of terrestrial television broadcasting operators with the goal of defending, supporting and promoting the common interests of commercial broadcasters in the Czech Republic.

The founding members of the Association are the Nova, Prima and Óčko television networks.

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News

TV ADVERTISING REBOUND WILL STAY SWITCHED ON INTO 2022, ENDERS ANALYSIS SAYS

Just Eat, Peloton and Vinted tap into new consumer habits while sporting events bolster TV adspend. TV advertising will remain strong this year, with the rebound in spend experienced during 2021 forecast to continue, due to a change in consumer habits, according to Enders Analysis data. TV adspend, including video ...
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DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE

Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past -- the recent past. In late 2019, Disney+ and Apple TV launched -- followed quickly by WarnerMedia’s HBO Max, NBCUniversal’s Peacock, ViacomCBS’ Paramount+, and Discovery’s discovery+. They dove headlong into ...
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MEDIA 2021: VIDEO AND AUDIO ON DEMAND, DIGITALISATION AND PAYWALL

Ongoing efforts to impose a charge on online content, boosting the offering of content on demand or new thematic TV and radio stations. Here is the recapitulation of events in the media market in 2021. Ongoing efforts to impose a charge on online content, boosting the offering of content on ...
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