The Association of Commercial Television represents the most important commercial broadcasters in the Czech Republic. Its aim is to defend, support and promote their common interests.
The Association of Commercial Television represents the most important commercial broadcasters in the Czech Republic. Its aim is to defend, support and promote their common interests.
AKTV actively participates in the preparation of national and European legislation related to commercial television broadcasting, personal data protection, journalistic work or commercial communications. It is a partner for public authorities, EU institutions and other stakeholders. One of AKTV´s main activities is to protect the copyright of its members and to fight against internet piracy.
In addition, AKTV is also active in promoting television as an advertising medium. To communicate with advertisers and media agencies, it runs the information website ScreenVoice.cz and regularly organises industry conferences.
Membership is open to terrestrial television broadcasters with a territorial coverage of the whole of the Czech Republic who have commenced broadcasting at least two years before the application is submitted. The full terms and conditions of membership are set out in the AKTV Articles of the Association.
TV RATING
NEWS
Policie Modrava once again confirmed its strong position in the summer lineup and became the most watched show of this year's holidays.
iNTERVIEW WITH Jan Maxa, head of the streaming platform prima+ about media market development as well as about the prima+ strategy.
Orlando Wood share his views on the enduring principles of effective advertising and how brands can rediscover the creativity that fuels long-term growth.
TV LEADS THE MEDIA MARKET
Offers unrivalled
reach across target
groups
Can genarate
quick response
Ensures a high return
on investment
Delivers top quality
video content
Tv is a key to
the long-term
success of the brand
TV is trusthworthy
TV creates
strong emotions
TV provides a safe
environment for
brand comunication
TV inspires and
keeps up with
the digital age
TV covers all
topics and genres
HISTORY OF TELEVISION BROADCASTING IN THE CZECH REPUBLIC
WORLD TELEVISION DAY
In 1996, the United Nations General Assembly proclaimed November 21 as World Television Day, “in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues.”
The promotion of The World TV Day is done by raising awareness in the international press and the creation of a video clip highlighting the theme of the year – which is broadcast widely across Europe and beyond, often adapted to each market with local programmes. Last years themes were for example:
2024: TV IS AN EFFECTIVE AND STRONG MEDIATYPE
2023: TV TARGETS MILIONS OF PEOPLE
2022: ATTENTION
INTERVIEWS
The proposal to increase the collection of Czech TV licence fees is facing opposition from private broadcasters.
Orlando Wood share his views on the enduring principles of effective advertising and how brands can rediscover the creativity that fuels long-term growth.
CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.
Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.
PARTNERS AND COOPERATION
AKTV participated in the Cultural and Creative Industries Mapping project on behalf of the TV and Radio sector from February 2024 to May 2025. The aim of the project was to identify the economic contribution of this sector in the Czech Republic. The project was funded by a grant from the Ministry of Culture of the Czech Republic.
The ScreenVoice brand was created in 2021 in response to the dynamic evolution of the TV world, total video, marketing and advertising. The aim is to shield the activities of the Association of Commercial Television (AKTV) towards professionals working in advertising, media and marketing, as well as the public interested in media and marketing.
