Generative artificial intelligence (AI) has several benefits for the trademark licensing industry: creating images of new licensed products, developing creative assets, and conducting market research. However, there are also a number of legal issues that brands must be aware of.

The fight over copyright will be big. According to Nash, the art industry should quickly take a stand to ensure that artists' work is licensed and used ethically when teaching AI models.

Media Club deploys artificial intelligence to optimise TV campaigns. This enables it to better tailor client campaigns to 25 defined target groups.