We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019.

The Nova TV group, the Seznam.cz internet company and the Prima TV group were the three strongest media on the Czech market by sales in 2019.

In that year, Nova’s sales grew to CZK 5,45 billion, Seznam.cz achieved CZK 4.7 billion and FTV Prima CZK 3.28 billion. Two years ago, the sales of the Mafra media group, which had acquired Bauer Media a year earlier, also managed to exceed the level of three billion crowns. 

Comparing media firms by sales is complicated by the fact that the data on financial results for 2019 is not available for all firms. Where the results are not disclosed we have used data for the most recent year available (indicated in the table below).  

In some cases, consolidated results for the group are provided. Specifically, for Vltava Labe Media the results include printing companies. Its competitor, Czech News Center, has only reported results for the publishing company (without printing companies). Czech Print Center (CPC) merged with CNC last autumn. Data on CPC’s profit or loss is thus not available for 2019; the most recent information available is for 2017. 

The ranking does not include media companies for which no figures on sales are available for several previous years.

Media companies by sales in 2019 (CZK thousand)

RankingMedia companyOwner/groupSales in 2019 (CZK thousand)
1.TV NovaPPF5 453 979
2.SeznamSeznam.cz4 690 242
3.FTV PrimaGES Media3 275 130
4.MafraAgrofert3 027 877
5.Vltava Labe MediaPenta2 120 885
6.Czech News CenterCzech Media Invest2 039 186
7.BigBoard PrahaJOJ Media House (majority owner)1 265 343
8.EconomiaEconomia741 250
9.Barrandov Televizní studioEmpresa Media645 050*
10.O2 TVPPF636 902
11.Czech Print CenterCzech Media Invest635 513**
12.BorgisBorgis614 978
13.Burda International CZBurda Eastern Europe506 625
14.Empresa MediaEmpresa Media383 058**
15.EuroplakatJCDecaux273 602
16.JCDeacux městský mobiliářJCDecaux266 999
17.Rencar PrahaJCDecaux231 546
18.ActiveCzech Media Invest159 687
19.Stanice OAgrofert152 313
20.LondaAgrofert133 013
21.Evropa 2Czech Media Invest103 674
22.Our MediaSynot Invest Limited100 826
23.Frekvence 1Czech Media Invest95 042*
24.Media BohemiaMedia Bohemia  78 378
25.Radio United BroadcastingGES Media76 623

*sales in 2018, ** sales in 2017

Source: Cribis, financial statements and annual reports for 2019

If sales by owners or groups are aggregated, the owners with the highest sales (based on accumulated sales) include PPF, Seznam.cz, GES Media, Agrofert, Czech Media Invest and Penta.

We provide separate results for media agencies selling advertising space. The strongest position in this area is held by Media Club (owned by FTV Prima).

Media agencies by sales in 2019 (CZK thousand)

AgencyOwnerSales in 2019
Media ClubFTV Prima4 633 039
BigMediaBigBoard Praha1 100 499
Media Marketing ServicesMedia Bohemia973 405**
Radiohouse*Media Bohemia / Active847 342
Impression MediaMedia Bohemia101 857

* Throughout almost the whole 2019, Radiohouse was owned by members of the Media Bohemia and Active Radio groups; at the end of 2019, Media Bohemia became the sole owner and in 2020, the portfolio of represented radios changed

** The result is significantly higher year on year thanks to the acquisition of Radiohouse, Source: Cribis, financial statements and annual reports for 2019

Source: https://www.mediaguru.cz