Self-regulation in the media environment represents the voluntary adoption of rules by broadcasters and media service providers for the purpose of cultivating and responsibly developing their services. The Association of Commercial Television is a self-regulatory body for the below-mentioned areas of the media environment – for the area of program labeling and for the purposes of implementing the European Media Freedom Act (EMFA).
Generally, a self-regulatory body is established in accordance with the legal regulations of the Czech Republic, including regulations binding for the Czech Republic from European Union legislation (such as Act No. 231/2001 Coll., as amended, or the EU EMFA regulation). Detailed information about self-regulation is also available on the website rrtv.gov.cz.
Any questions, suggestions, or complaints on this topic can be submitted through this contact form or sent to the ACTV registered office address or via data box.

The Association of Commercial Television is also a self-regulatory body in the area of program labeling (informing viewers about potentially inappropriate content and viewing suitability according to age categories). ACTV members approach self-regulation in their own interest, for this purpose they commit in writing to comply with the rules set out in the Code of Rules for Program Labeling.
Program labeling serves to clearly mark broadcast works, series, and films in terms of potentially harmful content and viewing suitability according to the viewer’s age. The law requires graphic marking of “18+” for content unsuitable for minors. In addition to the “18+” symbol, simple pictograms also help with orientation, providing additional information about the specific type of potentially harmful content. The inspiration for the labeling system came primarily from the Dutch Kijkwijzer model, which is considered the most sophisticated in Europe.
There are fundamental cultural differences between individual territories in the world; for example, in Europe there is greater tolerance for nudity and less tolerance for graphic violence. While in the USA they have a stricter measure for nudity and are more lenient toward graphic violence. Therefore, program labeling cannot be taken directly from distributors. For this reason, a joint project of ACTV members was created under the auspices of ACTV for the purpose of standardized assessment of program harmfulness – a unified database that divides programs into categories.