Omdia's study emphasizes the need for a shift from reactive to preventive anti-piracy measures in the streaming era, highlighting the limitations of traditional methods and advocating for multi-DRM, forensic watermarking, and application security to enhance content protection.

The Omdia study Next-Generation Anti-Piracy for TV and Video: Why the streaming era demands a shift from reaction to prevention therefore warns that piracy can no longer be viewed solely as a technical or legal issue.

Despite the increase in legal streaming services, piracy remains prevalent, with over 21% of online adults using unauthorized sources, particularly among engaged viewers like sports fans. The study highlights that convenience and ease of access are significant factors driving this trend.