Generative artificial intelligence (AI) has several benefits for the trademark licensing industry: creating images of new licensed products, developing creative assets, and conducting market research. However, there are also a number of legal issues that brands must be aware of.

The following article specifies how the protection of the rights of publishers of press publications is being extended by new Copyright Act, what the new stricter rules and responsibilities for providers of certain online platforms are, or what new statutory licences should be taken into consideration.