Orlando Wood and Sir John Hegarty will offer their insight into why creativity is not a luxury, but a necessity for long-term brand success and business growth.
Orlando Wood share his views on the enduring principles of effective advertising and how brands can rediscover the creativity that fuels long-term growth.
TV Nova’s CEO, Daniel Grunt, confirms that Nova will increase TV advertising prices next year. The increase will not be as significant as last year.
Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.
The streaming service prima+ is celebrating more than 2 years on the market and, according to Marek Singer, head of the Prima group, is in its "imaginary half-time."
Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising.
CCO Vladimír Pořízek explains that increasing the price of TV advertising is the only way Media Club can counter this situation.
The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025.
The Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and ad on their site.
Trends in the TV advertising market are not changing and advertisers must prepare for further increases in the price of advertising space.
Media Club has expanded its inventory for video advertising sales to include Canal+. It brings sports content as well as quality of reach, says Petr Hatlapatka.
