Jan Maxa, Director of the Content and Production Division at the Prima Group, describes how he plans to integrate the development of programs for linear broadcasting with the prima+ platform.

On the Nova.cz website, the reality shows accounted for more than a third of all views last year. Of these, Love Island is the most watched.

The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and revenues from the sale of ad time.