Tag: olympic games

ILLEGAL LIVE SPORTS STREAMING FLOURISHING DESPITE INDUSTRY CRACKDOWNS
6. 3. 2026

A 2025 study found that 69% of sports fans in the United States and Europe have turned to illegal streams as the subscription cost of their platforms rise.

FIRST DATA: OUT-OF-HOME VIEWING INCREASED THE RATING OF TOP OLYMPIC BROADCASTS BY 13%
25. 2. 2026

Extended ATO measurement provided first data on how watching "outside the home" can increase the overall TV rating of a major sport event.

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