Undersigned organisations wish to reiterate their request to designate relevant connected TV operating  systems and virtual assistant platform operators as gatekeepers to better reflect their increasingly  significant role as well as evolving market realities.

Petr Hatlapatka from Media Club talks about the key trends in video advertising and explains how Media Club responds to client demand for quality video advertising.

TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, tv spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? We'll break down the many reasons in this article.