TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated into many languages.

Putting the spotlight on society

For its 24th edition, World Television Day celebrates a truth that holds around the globe: TV makes a difference! Our medium has made and will continue to make a difference in society by putting the spotlight on racial and social injustice, hate speech, the pressing climate issues and the support TV has provided to people and businesses throughout the continuing COVID crisis.

“While circumstances kept us apart this year, TV has brought us together. TV is and always has been a social glue. As viewing rocketed, broadcasters the world over reacted to the unique circumstances nimbly and with great creativity to ensure that TV was there for us all as a source of trusted information, comforting distraction, and much-needed escapism,”

asserts Lindsey Clay, President of the Global TV Group and CEO of Thinkbox.

“This pandemic demonstrates like never before the role of television to support society and democracy. Throughout these difficult months, TV is there to care. Care for the provision of editorially responsible trusted news. Care for the distribution of entertainment to bring light in times of darkness. Care for preserving variety and cultural diversity in the media landscape. All in all, TV is and will continue to be a true beacon of resistance against the Coronavirus”,

proclaims Guillaume de Posch, President of the Association of Commercial Television in Europe.

“The past year, TV has continued to uphold its long tradition of addressing the critical issues in our global community. It brings our attention to social injustice, sheds a neutral light on society’s mishaps, helps relieve the strain of an unprecedented era giving us a hopeful outlook on the future. World TV Day is an opportunity for us all to pay tribute to the many professionals who make the magic happen both on screen and from behind the scene. We invite everyone to once again celebrate our medium around the world,”

says Laurent Bliaut, President of egta and Deputy General Director, Marketing and R&D, TF1 Publicité

“At the time of COVID-19, Television has never been so present and important. Broadcasters have a dual responsibility to inform and to connect people by sharing positive and verified stories about building back better and greener. Thank you to the TV industry for making a difference,”

says Caroline Petit, Deputy Director United Nations Regional Information Centre for Europe (UNRIC).

For more information, please visit:
• www.worldtelevisionday.com
• youtu.be/BvRp8nNNEPQ

Press contacts:

Alain Beerens,
MarCom Manager, egta
Association of television and radio sales houses
T : +32 2 290 31 38
alain.beerens@egta.com

ABOUT THE GLOBAL TV GROUP
The Global TV Group is an informal grouping of broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose joint objective is to promote television and remind advertisers, journalists, agencies and industry peers about the effectiveness and popularity of TV.
www.theglobaltvgroup.com

ABOUT THE ASSOCIATION OF COMMERCIAL TELEVISION IN EUROPE (ACT)
The European commercial broadcasting sector is a major success story. We entertain and inform hundreds of millions of EU citizens each day via thousands of channels available across Europe. The Association of Commercial Television in Europe represents the interests of 29 leading commercial broadcasters across Europe. The ACT member companies finance, produce, promote and distribute content and services benefiting millions of Europeans across all platforms. At ACT we believe that the healthy and sustainable commercial broadcasting sector has an important role to play in the European economy, society and culture.
www.acte.be

ABOUT egta
egta is the association representing television and radio sales houses, either independent from the channel or in-house, that markets the advertising space of both private and public television and radio stations throughout Europe and beyond. egta fulfils different functions for its members in fields of activities as diversified as regulatory issues, audience measurement, sales methods, interactivity, cross-media, technical standards, new media, etc. During its more than 40 years’ existence, egta has become the reference centre for television and radio advertising in Europe. egta counts more than 150 members operating across 43 countries.
www.egta.com

ABOUT UNRIC
The Brussels-based United Nations Regional Information Centre for Europe – UNRIC – provides information on UN activities to 22 countries and is active on social media and websites in 13 languages. It acts as the European communication office of the United Nations and its aim is to engage and inform European citizens about global issues. It also liaises with institutions of the European Union in the field of information. Its outreach activities, joint public information campaigns and events are organized with partners including the EU, governments, the media, NGOs, the creative community, and local authorities.
unric.org

Television and radio broadcasters are planning collaboration on intersecting topics.

There will be a structural change in the Association of Independent Radio and Television Stations (ANRTS) at the beginning of 2020. While television and radio stations are planning to continue collaborating on all relevant media topics, in the future there will be various formal institutions representing both types of media. Commercial television stations decided to establish an independent Association of Television Broadcasters, whose founding members include Markíza-Slovakia, s.r.o., Mac TV, s.r.o. a C.E.N., s.r.o., similar to the Association of Commercial Television (AKTV) in the Czech Republic.

The departure of television broadcast operators from ANRTS occurred by mutual agreement and with the understanding that these media types – television and radio – need to focus on their own development and legislature. Both audiovisual media groups, however, remain in close contact and will support each other in their mutual interests within the scope of media sphere.

The Association of television broadcasters intends to focus upon the legislation of television broadcasting, copyrights, and the formation of a Slovak television market so that these processes are in compliance with European audiovisual legislature. Additionally, it will promote a correct market environment in Slovakia and free economic competition. One of the Association’s key goals remains protection of free speech and free spread of information via television broadcasting. The Association is also planning a close coordination with its Czech partners.

“The Association of Television Broadcasters has a lot of work ahead, but also visions which will guide us to a future meaningful development of television broadcasting. Today nobody doubts that television as a medium is changing and provides many options to choose from. To be able to do that it needs not only energy and investments but, most of all, good legislature and a transparent space to implement its plans,”

said Marcel Grega, JOJ Group’s CEO and President of ANRTS.

“Private radio will continue in protecting its interests via the existing Association and we are ready to continue mutual constructive collaboration in the areas that connect us and in which we see mutual interest,”

said Ivan Antala, CEO of Radio Express and Vice-President of ANRTS’s Radio section.

Source: anrts.sk

As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit – the annual, 2-day egta-member meeting, where media companies share their experience, inspiration and contacts. This year’s meeting took place on June 6-7 and included more than 220 participants from 33 countries. 

Amongst the 35 speakers, who were representatives of egta members but also advertisers, media or research agencies, were Ivan Yamshchikov, AI Evangelist from the Max Planc Institute, Stéphane Berubé – L´Oréal’s CMO for Western Europe, and Kim Younes – from the French media group M6 Publicité and Chris Goldson – from the British commercial leader ITV. The Czech media houses were represented by Jan Vlček from TV Nova/CME, Martina Říhová from Active Group and the client’s point of view was brought by Petr Janeba from Škoda Auto ČR.

“The subheading of this year’s summit was “Building Bridges,” which is a big and up-to-date topic and not only for our television industry. This era has been changing rapidly; technologies are developing very fast and have crucial impact on consumer behavior. We, the media, thus have to adjust not only to the changing viewer habits but also to the demand and expectations from advertisers. Events like egta CEO Summit give us a valuable perspective on what and how our foreign colleagues deal with and, at the same time, inspire us as to what could work for us,”

says Marek Singer, AKTV’ s president

“The CEO and Top Exec’s Summit was the ideal opportunity to remind our delegates that both TV and radio are thriving now that they have digitally transformed and are available across a multitude of screens, devices and audio platforms. The exchange of insights, benchmarks and best practices in our constantly evolving industry illustrate that – whereas we can compete on the content that we propose to viewers – there are plenty of reasons for broadcasters to collaborate in the face of increasingly international competition. Our sincere thanks goes out to AKTV for graciously hosting the Summit in the beautiful city of Prague and providing the ideal conditions for these insightful two days,”

adds Katty Roberfroid, Director General, egta

The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities.  The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring
a marketing super star, Australian professor Mark Ritson. In the field of European legislature, AKTV actively joined the process of creating a Copyright Regulation and, in the Czech Republic, it has been involved in the preparation of the transposition of The Audiovisual and Media Service Regulation (AVMSD) since its inception. After the expiration of the two-year term, there will be a change in AKTV’s president; Prima’s Marek Singer will replace Nova’s Jan Vlček. 

Prague, March 29, 2019 – As a part of its activities, The Association of Commercial Television focuses on eliminating prejudices against television, which are common among advertisers. To bring exceptional and respected global speakers to the Czech Republic, AKTV organized the Boost Your Media Performance conferencein fall, 2018. Its main star was one of the most remarkable
marketing gurus of today, Australian university professor and marketing expert, Mark Ritson. Other speakers included the research leader form the British marketing association Thinkbox, Nicole Greenfield-Smith, and Jakob Stigler, the co-founder of Mano, an agency which creatively connects advertisers, agencies and media.

In addition to marketing education, AKTV also focused on the legislative process – both at the national and European levels. Some of the most important areas of focus are: Copyright Regulation; Audiovisual and Media Service Regulation, and ePrivacy Regulation.

AKTV’s marketing and legislative activities coincide through its presence in the Chamber of Commerce, where it is one of the founding members of the Cultural and Creative Industry section.