BRANDS IN A PANDEMIC WORLD: INSIGHTS FROM KANTAR’S COVID-19 BAROMETER

New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’ strategy during the Coronavirus pandemic in order to remain afloat now and to bounce back once the worst has passed. The findings detailed in the first instalment of the research company’s COVID-19 Barometer, are based ...
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THE VALUE OF TV IN THE TIME OF CORONAVIRUS

TV advertising has an important role to play in keeping commerce going through the coronavirus crisis. When people’s livelihoods are threatened and we all fear for the people we love, everything else can feel a little beside the point, a bit trivial. So I have to keep reminding myself that ...
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5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS

What has changed in how people consume media, and what does it mean for advertisers? With many countries introducing full or partial lockdowns, millions of us are spending more time at home in order to slow the spread of coronavirus. Using data from Kantar’s currency audience measurement and advertising intelligence ...
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WHY MEDIA MATTERS NOW MORE THAN EVER

The COVID-19 outbreak is a global health crisis that has upended our daily lives. With millions confined at home, agencies, clients, and the media industry as a whole will experience unknown pressures. In the world of media planning and buying, that will lead to focusing investments and partnerships on meaningful ...
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ATO: TV RATING HAS INCREASED BY 45 MINUTES PER DAY

Time spent in front of a TV screen has increased on average by 45 minutes per day, TV news rating has even doubled. Since 10 March when the Government prohibited all cultural, sports and social events attended by more than 100 people due to the coronavirus pandemic and declared that ...
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CZECHS SPEND MORE AND MORE DAILY TIME WITH MEDIA

The increase in time we dedicate to media relates to the expansion of electronic devices in population, shows Nielsen Admosphere’s data. The average daily time Czechs spend with media grew to 7 hours and 14 minutes last year, which is a 14-minute increase year-on-year. Total media time includes media multitasking ...
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TV VIEWERS JUST WANT EASE OF ACCESS TO CONTENT

Even though the range of services and devices for watching TV has proliferated in recent years, broadcast networks and advertisers should be aware that most viewers don’t care about the technology provided they get to watch what they want. About three-quarters (74%) of global TV viewers, rising to 76% of ...
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WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing ...
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FIVE EXPERTS ON BRANDING: YES, IT’S CRITICAL AND TV IS THE KEY

If you're like me, then your LinkedIn feed has been all about the resurgence of branding and traditional media recently. Companies such as Amazon, Facebook, and Google began 2020 with Super Bowl ads. Executives from adidas admit having prioritized activation over branding, saying they were focused on the wrong metrics ...
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VIDEO PROVIDERS STEP UP PODCASTING GAME

Recognizing that podcasts are a powerful companion to video, a growing number of linear and digital video services are creating podcasts that align with their audiences' tastes. The podcasts cover everything from reality TV stars to history lessons to even iconic sci-fi shows, such as Battlestar Galactica. In a sea ...
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