THE REASONS CTV WILL REIGN IN A COOKIELESS WORLD

The pandemic has accelerated a shift to connected TV viewing and the ability to target those audiences is becoming more sophisticated. Now the industry is poised for transformation on measurement, says TVSquared’s Darren Moore. Although the end of third-party cookies has been postponed, preparations continue for its retirement, now scheduled ...
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ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION

Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change ...
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HOW TO HARNESS THE POWER OF CONNECTED TV

Connected’ by Samsung Ads, brought together the industry’s sharpest minds to explore how Connected TV (CTV) is creating new opportunities for advertisers. Have you watched Squid Game? It might seem a little odd to start here, but when you consider that this gleefully violent show reached 111 million viewers worldwide ...
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THINKTV: WHAT WE LEARNED ABOUT VIDEO ADVERTISING IN 2021

There’s a bit to cover in these insights we share – so grab the popcorn and settle in The past year served up more learnings about video advertising than there were meltdowns on Married at First Sight. And if the relentless Blursdays of 2021 messed up your memory banks, we’ve ...
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SUSTAINABLE MEDIA ISN’T A THING FOR CONSUMERS – YET

Within the next year, three in five people could start to boycott brands that don’t act on climate change, new research says, but the effect of media delivery and consumption of advertising on carbon emissions has so far largely escaped public attention.  Key findings A global study covering 24,000 people ...
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THIS YEAR NEXT YEAR: GLOBAL 2021 END-OF-YEAR FORECAST

A STRONG FOUNDATION FOR GROWTH Most assessments of the advertising industry’s performance begin with a view of the broader economy, usually relying on Gross Domestic Product (GDP) as a proxy for its overall health. This approach is rooted in strong historical correlations between the growth rate of advertising and overall ...
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ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET

Online video is becoming a significant part of the financing of the audiovisual sector in Europe. According to Ampere Analysis, it accounts for 30 % of total revenues. Online video (video-on-demand, VOD) is now the main element driving the European media economy. The size of the European audiovisual market is ...
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GOOD IDEAS ARE THE HEART OF GOOD ADVERTISING – DIRECT RESPONSE SHOULDN’T BE AN EXCEPTION

Russell Fisher and Matt Lord of Cain&AbelDDB argue that well-crafted direct response TV ads could be your brand’s secret sauce. When you hear the words direct response advertising, what comes to mind? Price roundels and ’sale’ starburst signs? Maybe those ads on daytime TV – you know, actors trying to ...
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RESEARCH: WHEN DOES AN ADVERTISING SPOT HAVE THE GREATEST EFFECT?

Behavio Labs analyzed selected ad campaigns to see how they performed in terms of the key conditions for successful advertising. Research agency Behavio Labs analyzed selected ad campaigns second-by-second. It looked at how they performed in terms of the key conditions for successful advertising. What exactly did the campaign leave ...
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EVERYTHING YOU NEED TO KNOW ABOUT THE 2021 CTV VIEWER

The nature of how we watch TV is evolving. Accelerated by the pandemic, the new and fragmented viewership behaviors are becoming permanent habits. To understand how and why TV viewership is evolving, Samsung Ads Europe partnered with Ipsos, the leading market research agency, to dig deeper into key factors driving ...
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