MARKETING SUPERSTAR MARK RITSON WILL START HIS EUROPEAN TOUR IN PRAGUE

The Association of Commercial Televisions has been continuing their education activities by organizing their third conference aimed at marketing professionals in the fall. For the first time they will join forces with the Slovakia’s Association of Independent Radio and TV Stations (ANRTS) to give Czech and Slovak marketers the opportunity ...
Read more

HERE’S WHY TV IS STILL THE MOST POWERFUL AD MEDIUM

As the media landscape has fragmented with the emergence of new advertising mediums, the television has had to radically evolve over the past two decades. Due to these changes, many have speculated on the relevance of TV ads in a digital world, and if advertising dollars ought to be reallocated ...
Read more

TV AD SPEND APPEARS TO BOOST DIGITAL KPIS FOR AUTO BRANDS

Automakers that increased TV ad spending in the fourth quarter of 2017 saw a statistically significant boost in digital key performance indicators (KPIs), including unique visitors and search. According to a new report from the Video Advertising Bureau that examined 25 domestic and foreign automotive brands, 19 brands had a positive or ...
Read more

THE FUTURE OF TELEVISION IS … MORE TELEVISION

CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with the blandest of names—NewTV—and a valuation north of $1 billion. That’s something that has never happened before. Another thing that hasn’t happened before: the very first funding round for the company managed to reach the ...
Read more

WHY BIG TECH SPENDS BIG ON TV

If you read the trades regularly, there’s a good chance you’ve read that TV is dying. It’s less likely you read that Google, Netflix, and Amazon collectively spent more than $1B on TV advertising in 2017.1 Can both of those things be true? Why would tech giants spend so much ...
Read more

AVMSD REVIEW: A STEP IN THE RIGHT DIRECTION, WITH MORE WORK AHEAD

egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive. Two years of challenging negotiations have delivered some welcome flexibility in commercial communications which should contribute to a more competitive environment for European broadcasters. We ...
Read more

A PICTURE WORTH A MILLION A DAY: FACEBOOK’S TV AD SPENDING

Facebook has been spending heavily to back a TV ad campaign designed to win back its users' trust following disclosures about users' data being used to retarget them, its role in disseminating fake news, and other negative issues. The campaign (see below) promises to get back to “what made Facebook ...
Read more

EUROPEAN TV GETS READY TO FIGHT OFF NETFLIX AND HBO

For the past two decades, Spain’s state-run RTVE and private rivals Mediaset España and Atresmediahave been fighting for viewers’ hearts with slates of game shows, sports, comedies, and glossy morning news. Now, in a plot twist worthy of the steamiest soap opera, they’ve decided to hook up: This summer the adversaries are launching ...
Read more

AGREEMENT REACHED ON NEW MEDIA SERVICES DIRECTIVE (AVMSD)

EP negotiators and the Bulgarian Presidency of the Council of the EU agreed on substantial rules for audiovisual media services, including digital platforms, on Thursday evening. The revised legislation will apply to broadcasters, but also to video-on-demand and video-sharing platforms, such as Netflix, YouTube or Facebook, as well as to ...
Read more

ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION

In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial ...
Read more