This year’s TV advertising growth remains at 4% as in mid-year. Other media types are falling.

Lidl was the largest advertiser in July. At the same time, it started constructing a new store in Uničov in the Šumperská street in summer. Its opening is expected in the first half of the next year. Lidl operates 261 stores in the Czech Republic now.

c This is revealed by Nielsen Admosphere’s monitoring which calculates covered media space in combination with the price list costs rather than showing real advertising spend. The result is called the pricelist value of advertising space. The actual drop may be higher this spring, press publishers talk about up to 70%. The decline was caused by limitations resulting from the coronavirus pandemic.

Pricelist value of advertising space, in CZK billion
January-July 2019 January-July 2020 Difference

Rounded. Excluding companies’ own advertising. Source: Nielsen Admosphere

In July, TV grew by 2% (in June by 4%) following the decline in April and May. In the first half of the year, TV was up 4%. Press, radio and outdoor advertising stopped the recent fall of tens of percents and grew year-on-year in July, albeit by single percents.

Pricelist value of advertising space, in CZK billion
Media type July 2019 July 2020 Difference

Rounded. Excluding companies’ own advertising. Source: Nielsen Admosphere

Retail chains Lidl and Kaufland remain to be the top advertisers with the Sazka betting office squeezing in between them.

Top 10 advertisers by pricelist value of advertising space, July 2020

In CZK million. Rounded. Excluding companies’ own advertising. Source: Nielsen Admosphere

Source: https://www.mediar.cz