The Association of Commercial Televisions has been continuing their education activities by organizing their third conference aimed at marketing professionals in the fall. For the first time they will join forces with the Slovakia’s Association of Independent Radio and TV Stations (ANRTS) to give Czech and Slovak marketers the opportunity to hear one of the most outstanding contemporary marketing experts, Australian professor Mark Ritson, live. In addition to him, the conference “Boost Your Media Performance“ will host the head of research at Thinkbox, GB, Nicole Greenfield-Smith, marketer Chris Goldson from the British commercial leader ITV, and other representatives of Czech and Slovak advertisers, who will speak about up-to-date topics within the client panel. Petr Šimůnek will be the host of the conference.

Last year, AKTV began their operations with a conference on the most common myths about television and online advertising with a presentation by Les Binet, British effectivity guru. At the beginning of this year, Australian professor Karen Nelson-Field accepted AKTV’s invitation to came and present the results of her research on effects of advertising via various platforms. The star of the third conference, which will take place on October 1st in Prague, will be university professor and marketing expert Mark Ritson.

Apart from world-recognized expert Mark Ritson, the conference will also host the head of research at the British marketing association Thinkbox Nicole Greenfield-Smith, who will present the results of this year’s research Profit Ability: the business case for advertising. Chris Goldson, Director of Creative Works and Commercial Marketing, from the most watched British commercial TV Group ITV, will share his best practice with the participants of the conference. Together with discussion participants in the client panel, we will discover the focus on Czech and Slovak conditions and needs.

“After enthusiastic reaction to our previous event we decided to expand the concept of our conference to more topics and speakers, invite our Slovak colleagues as co-organizers, and thus give the opportunity to participate to significantly more interested parties. Our goal is to provide Czech and Slovak advertisers with the newest findings directly from leading world experts, who do not usually present in the Czech Republic, without the necessity of travel to London or Paris,” says Jan Vlček, AKTV President.

 ”I’m personally very excited about our first Czech-Slovak conference, in particular about our star speakers, leading marketing experts renown from major conferences abroad. It is a unique opportunity for us, as well as our guests, to get access to the newest findings and trends which will then help us in local business, too,” adds Marcel Grega, ANRTS President.

Media partners of the conference are Hospodářské noviny, industry-focused website, and Slovak marketing and media magazine Stratégie.

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Mark Ritson is a Professor of Marketing at Melbourne Business School and Adjunct Professor of Marketing at Singapore Management University and other world leading business schools. He has a PhD in Marketing from Lancaster University. He is widely acknowledged as one of the world’s best marketing experts. Outside the academic sphere, Mark has worked in brand strategy, market research, segmentation, CRM, and marketing communication. He has worked as an in-house expert for LVMH – the largest luxury group, which includes Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.

Mark has been writing columns for Marketing Week regularly for 10 years. He has received numerous awards, both for journalism and academic work, including one of the most prestigious prizes in marketing, the Ferber Award, for his doctoral thesis.