Commercial TVs Nova and Prima participated in educational activities relating to the ongoing COVID-19 pandemic. In addition to tens of hours of their own news and journalistic content and new public awareness programmes launched, commercial broadcasters supported the official educational campaign of the Ministry of Health focused on prevention of the coronavirus infection and provided the Ministry with ad space for free.
Prague, 29 April 2020 – The campaign has been under way since 19 March 2020 and will continue until further notice on channels of the Nova and Prima TV groups. More than 1,000 spots have been aired to date in the aggregate length exceeding 1,500 minutes. The key objective of the campaign is to inform the public of the most appropriate hygiene measures to prevent the spread of COVID-19. The videos are available on the website of the Ministry of Health at https://koronavirus.mzcr.cz/spolu-proti-koronaviru/.
“The current wave of solidarity, consistent adherence to the Government’s regulations and consideration of people in the Czech Republic are really impressive. Every day, our news desk colleagues seek to capture the most inspiring stories and distribute the most useful information to as many viewers as possible. Therefore, we joined the official preventive campaign and provided space for information spots of the Ministry of Health as a matter of course,” says Marek Singer, President of AKTV.
“We very much appreciate the fast involvement of commercial TVs in our preventive activities. Thanks to the high reach of TV broadcast, our public awareness campaign will hit the maximum number of people, which significantly facilitates containment of the disease,” adds Gabriela Štěpanyová, PR Manager and Spokeswoman of the Ministry of Health.
The situation around the COVID-19 disease is completely new for all of us. On that account, the Together Against the Coronavirus campaign (#Spolu proti koronaviru) is aimed at providing people with universal and simple rules on how to behave under the current conditions and how to care of their health. The Ministry of Health has prepared six TV spots using an amiable and original approach to inform viewers of the rules to be followed now. In the first spot named How to Protect Yourself and People Around You, an actress, Alena Doláková, presents the current hygiene rules. She gives viewers an idea that protection of our eyes, nose, mouth and hands is of the utmost importance and shows how to protect ourselves properly. Other spots of the Ministry of Health called How to Behave in Public Transport, How to Proceed with a Doctor’s Appointment, How to Proceed in Shops or Why Protect Health Care Workers feature renowned science experts: Director of the National Institute of Public Health, MUDr. Pavel Březovský, MBA; Rector of Czech Technical University in Prague, doc. RNDr. Vojtěch Petráček, CSc.; Head of the Department of Health Care Disciplines and Population Protection of Czech Technical University, prof. MUDr. Leoš Navrátil, CSc., MBA, dr. h. c; and the medical microbiology specialist, MUDr. Emil Pavlík, CSc. In a simple and entertaining way, the four experts present important hygiene measures and rules to be followed in our daily routines. The last one of the Ministry’s video spots, What You Should Know about the Coronavirus, is an animated video providing a summary of the key information on COVID-19.
Apart from the TV spots, the Ministry of Health has prepared posters to be displayed in public transport and in the streets across the Czech Republic as part of the same campaign.