They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+.
Comcast and ViacomCBS will launch SkyShowtime, a new streaming service in Europe, offering movies, series and reality shows, said the US media companies on Wednesday. They teamed up to build a better position to take on their competitors Netflix and Disney+, wrote Reuters. SkyShowtime will offer content from the film and TV production companies, such as Paramount Pictures, Universal Pictures, Sky or Nickelodeon.
Comcast and ViacomCBS are going to launch the service next year in more than twenty European countries including the Czech Republic and Slovakia. According to the media companies, the service will provide new movies and TV shows on a regular basis. At the same time, it will offer its users a library of older content, including classic movies or kid and family shows.
SkyShowtime will be a joint venture with ViacomCBS and Comcast having the same share. For both companies, SkyShowtime is a cost-effective break into smaller European markets where neither has a strong footprint, wrote Reuters.