On the occasion of World Television Day, ATO has published key trends in how people watch TV in the Czech Republic.

The television viewership curve over the last ten years shows an increase in the last two so-called covid years, when TV was the most sought-after source of information and entertainment. The average Czech over the age of 15 watches almost four hours of television a day.

"Looking at the timeline, it is evident that the time spent watching TV clearly increased during the lockdown period in 2020 and the trend continues this year," said national Association of Television Organisations (ATO) on the occasion of World Television Day, which falls on 21 November.

The data also shows that in the first ten months of 2021, over 6.8 million viewers (the average number of viewers who watched given TV stations continuously for at least three minutes each day) in the general target group of 4+ watched TV on a daily basis.

Viewers in the 25-34 and 35-44 age groups spent an average of more than two to three hours a day in front of the TV, according to October data. "On one hand, the increase in viewing in autumn may be associated with shorter days or cooler weather, but 2020 at its extremes is clearly related to the pandemic (3h 20 min for the 35-44 age group). This year is not as extreme, yet for the aforementioned target group, viewership exceeded three hours," the ATO further explains.

The peoplemetric data shows that compared to the pre-covid period (2019), there was a +4 % increase in the average viewership of the main newscast last year and even a +6 % increase this year to a total of 2.6 million viewers every day in the 15+ target group.

 "Time spent watching TV has increased significantly during the period of covid restrictions, most notably during the lockdown period. But the pandemic was not the only source of this increase. It may have contributed significantly, but it is certainly not the only factor. The increase in total TV viewing time is due to, for example, the increasing fragmentation of the market with better targeting of individual target groups, the emergence of new genre stations, the overall richer programming offer, and the increasingly popular option of delayed viewing via HbbTV or IPTV," said Vlasta Roškotová, ATO Managing Director.    

Continuous Research data (specifically from the latest available research wave July-September 2021) shows that the majority (45 %) of households use the DVB-T2 digital terrestrial signal for TV reception, 19.7 % watch broadcast via satellite, 13.4 % of households are cable-equipped and almost 22 % of households watch TV via the internet (IPTV). 83 % of Czech households have an internet connection.

Zdroj: mediaguru.cz