ACT is evolving its name and is now officially the Association of Commercial Television and Video on Demand Services in Europe.

The addition of Video on Demand to the Association’s name reflects the ACT memberships’ leading and central role as providers of VoD Services; whilst maintaining its ongoing attachment to its core broadcasting identity, declares Grégoire Polad, the General Director of ACT.

The media landscape is a dynamic environment with ACT members at the forefront of providing a diversity of innovative services that are at the heart of media pluralism and cultural diversity. Media is on the move, and so is the ACT. As the voice of TV and VoD in Europe, we continue to constructively engage and provide expertise and representation on the exciting issues facing the media space.